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Interesting Facts about magazines by Aditya Karmakar

 

INTERESTING FACTS ABOUT MAGAZINES

 

1.     Magazine readership has grown over the past five years.(Source: MRI)

 

2.     Average paid subscriptions reached nearly 300 million in 2009 ( Source: MPA estimates based on ABC first and second half 2009 data)

 

3.     4 out of 5 adults read magazines. (Source: MRI)

 

4.     Magazines deliver more ad impressions than TV or WEB in half-an hour period. (Source: McPheters & Company )

 

5.     Magazine readership in the 18 to 34 segment is growing.(Source: MRI)

 

6.     Since Facebook was founded magazines gained more than one million young adult readers. (Source: MRI)

 

7.     The average reader spends 43 minutes reading issue. (Source: MRI)

 

8.     Magazines are the No.1 medium of engagement across all dimensions measured. Simmons’ Multi-Media Engagement Study find magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions including “trustworthy” and “inspirational”. (Source: Simmons Multi-Media Engagement Study)

 

9.     Magazines and Magazine ads garner the most attention: BIGresearch studies shows that when consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to users of TV, radio or the Internet. (Source: BIGresearch Simultaneous Media Usage Study)

 

10. Magazines outperform other media in driving positive shifts in purchase consideration/intent. (Source: Dynamic Logic)

 

11. Magazines rank No.1 at influencing consumers to start a search online –higher than newer media options. (Source: BIGresearch Simultaneous Media Usage Study)

 

12. “SEVENTEEN” became the first American magazine created for teens when it was founded in 1944 (later joined by magazines like Teen Vogue and CosmoGirl). Apparently, Sylvia Plath submitted nearly fifty pieces before her first story was published to the mag in 1950.

 

13. In the magazine industry, Saturday is considered the best selling day for the magazine than other day. At the airport, Friday is considered the second best-best day for selling the magazine.

 

14. November is known as the slowest month for selling magazines than other months.

 

15. There are over 100,000 publications registered with the Registrar of Newspapers for India.

 

Aditya Karmakar is a student of Funlish, Class VIII.



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